Style Guide vs. Brand Guide: Navigating Brand Identity

Brand History

The brand history summarizes the brand’s origins and fundamental principles that help understand the company culture and objectives.

Logo

Guidelines for incorporating logos across various platforms encompass numerous elements, including size changes, color palettes, and specifications for blank spaces.

Typography

Maintaining a consistent brand identity involves using specific fonts, sizes, and styles to ensure brand uniformity across various platforms.

Color Palette

The color palettes consist of defined color codes and combinations used across social media platforms.

Image Recommendations

There are specific criteria for selecting images that are consistent with the brand’s principles and uphold a coherent visual storyline.

Brand Tone

Brand tone serves a specific purpose of positioning the brand in various contexts, such as different media outlets and social channels.

Using a style guide is an effective method to communicate your message to your desired audience through a particular social media platform.